Rumors of Google's plans to create a virtual world that rivals that of Second Life have popped up once again over the weekend. The company could now be collaborating with Arizona State University to test the 3D social network, which may be tied into Google's current applications of Google Earth and Google Maps.

http://arstechnica.com/news.ars/post/20070924-google-testing-my-world-for-launch-later-this-year.html